I’m a freelance director known for playful, comedic and lovingly-crafted films with an accent on storytelling and performance.

I’ve channelled the spirit of dozens of movies and genres, authentically recreating specific film worlds which are then amended with an unexpected or humorous twist, such as in my ‘alien contact’ VFX-enhanced film for Wall’s Ice Cream. Usually, the more serious the original reference the funnier the homage can be.

I also love storytelling spots in general, outside of movie pastiche. My commercial for The Sun’s World Cup coverage in which a knockabout game of soccer in an office turns into a stunt-laden riot bagged the Gold Sportel Awards for the best piece of sports advertising in the world as well as the Best Casting for a UK commercial over 60 Secs at the 2019 CDA Awards.

And I’ve also directed lots of small-scale and more intimate storytelling films (eg. my Bonne Maman ad) that, despite being simpler, are no less fun to execute.

Along the way, having directed for production companies such as Partizan, Blink, The Sweet Shop and 76 Ltd, I’ve also helmed spots in a variety of other styles.

I’ve made many musical films (eg. my recent dance-based Drive In Cinema ad for Daygum) and relish working with choreographers and adding ironic slants to song & dance numbers. I've also done a fair share of observational 'vignette' spots and an increasing amount of work utilising puppetry, including some fun toy stories.

I am also the creator of the award-winning The MUTE Series (“video snacks served dry”) that works almost as an antidote to my energetic fast-paced ads. This series consists of minimalistic deadpan films around 1-minute long that are made according to three rules: 1) no dialogue 2) no camera moves 3) only one shot allowed. Script Magazine called it “ridiculously funny”.

I've worked for top brands such as Nike, Nokia, Guinness, Wall’s, Carlsberg, CocaCola, Honda, MasterCard and many others, as well as scores of ad agencies from all over the world.

I love collaborating on projects, bouncing ideas around, making stories more cinematic, more entertaining and more fun. Message me!